Sales enablement · Product
Battlecard Buddy
Win the deal, not the search.
Competitor intel, objection handling, and talk tracks for sales reps in the middle of a conversation — searchable in the app or surfaced where they already work.
Explore Battlecard Buddy
For sales reps
The right card, while the conversation is happening.
Built for quick decisions, not another document hunt.
Find the right answer
Search and filter cards by competitor, objection, or industry when a call is moving fast.
Keep your go-to cards close
Favorite the talk tracks you use most and see them first when you open the app.
Ask in your own words
Ask AI a question and get an answer grounded in your team's published cards, with links back to its sources.
Close the feedback loop
Flag a card that needs an update so enablement can review it without a separate ticket.
In the flow of work
Competitive context, already on screen.
The Chrome extension can detect a company on Salesforce, Gong, LinkedIn, or Gmail and surface a matching card in a side panel. Highlight a company name on another site to pull up its card there, too.
For enablement teams
Keep the answer current.
A card is only useful if your reps can trust it. Battlecard Buddy gives admins a practical way to build, publish, and maintain the library.
Draft with AI, review with a human
Start from a title and rough notes to draft summaries, talk tracks, objections, and landmines. An admin reviews before publishing.
Control what gets published
Cards start as drafts. Admins decide what reps can see and can unpublish cards that need another pass.
Act on rep feedback
Flagged cards rise to the top for review, so outdated positioning is easier to spot and correct.
Where it helps
Built for real selling moments.
Competitive deals
Put competitor positioning, differentiators, and landmines in reach during live conversations.
Objection handling
Give reps a clear talk track when pricing, fit, or an incumbent comes up mid-call.
Team enablement
Turn scattered knowledge into a shared, searchable library that stays current as the team learns.
See Battlecard Buddy in action.
Explore the app and its full feature overview.