The operating system for Revenue Operations

RevOps Ascent

Strategy, execution and impact — in one place.

Diagnose where your revenue engine is weakest, run the playbooks that fix it, and show the people who fund the work exactly what it was worth.

The diagnostic takes about five minutes. Already a user? Sign in.

GTM maturity heatmapNorthpeak Software · demo
MotionFundamentalsAdoptionOptimizationAmplification
Outbound
Inbound
ABM / Allbound
Partners & Channel
Pipeline Management
Renewals
Expansion
greenyellowred
Seven motions × four stages. Red under green is the Danger Zone: Expansion has AI amplification running on a process that was never written down.

01 · Strategy

Find the one thing worth fixing first.

Every motion is measured on the same four-stage pyramid — Fundamentals, Adoption, Optimization, Amplification — so you can see where a strong team is quietly skipping a step, and sequence the work in the order that compounds.

5 minutes

A 16-question starting diagnostic gives each of the four stages a baseline score.

Bottom-up

It names the first stage below threshold, not just the lowest number — the one the others rest on.

60 / 40

Stage scores blend your answers with what the workspace shows, so they track the real work after day one.

RevOps Ascent Command Center for Northpeak Software: overall GTM health 77, Strong, with 10 of 10 frameworks scored; Work next points to the RevOps Roadmap to lift the Amplification tier, the lowest layer holding the pyramid back; below, the GTM Efficiency Pyramid with Amplification at 57 marked Focus here.
Command Center. Overall health beside the one thing to work on next, chosen bottom-up from the pyramid.
RevOps Ascent Scorecard for Northpeak Software: Amplification scores 48 out of 100, made up of Diagnostic 45 and Usage 52, with a button to open the GTM council; Optimization scores 61.
Scorecard. Each stage shows its diagnostic and usage parts, so you can see whether a score comes from answers or from the work.

GTM Ops Diagnostic

28 questions across seven GTM motions and four maturity stages, answered green, yellow or red. A decision tree sets the focus and the heatmap flags the Danger Zone — buying automation before the process exists.

Annual Planning

Reconcile the board's ARR number with segment funnel math, ramped rep capacity and quarterly phasing, so the target and the plan agree before the year starts.

RevOps Roadmap

Up to five Grand Plans, each with a key result, broken into Process, Technology and People work and sequenced by which gap sits furthest upstream.

CRO First 90 Days

A new revenue leader's path from priority to proof: set one objective, assess the current state, build the roadmap, then execute and show the result.

02 · Execution

Fourteen playbooks, run inside the work.

Each framework is a step-by-step playbook, not another PDF. It builds the real artifacts — ICPs, sequences, qualification criteria, capacity models, SOPs, metric definitions — and scores you on whether the team is using them.

Foundation

  • GTM Efficiency Pyramid
  • GTM Ops Diagnostic
  • RevOps Roadmap

Pipeline generation

  • Outbound Efficiency
  • Inbound Efficiency
  • Allbound ABM

Pipeline & planning

  • Pipeline Management
  • Annual Planning
  • CRO First 90 Days

Data you can trust

  • GTM Metrics & Insights
  • GTM Metrics Index
  • GTM Process Index

Customer successbeta

  • Renewals
  • Expansion
RevOps Ascent Frameworks hub: 14 of 15 modules switched on, grouped as Foundational and Execution, each card with its status, the parts it includes (diagnostic, artifacts, scoring, AI), its score, and an Open button. GTM Efficiency Pyramid scores 81, GTM Ops Diagnostic 58 and RevOps Roadmap 57.
Frameworks. Switch on the playbooks your team runs; each has its own diagnostic, artifacts and score.

Scored on evidence

Framework scores blend your answers with real workspace data, so a checklist ticked on optimism doesn't read as progress.

Recovery plans

Any failing check gets a one-week recovery plan linked to the exact item that failed.

GTM Council and reviews

Template-driven agendas, weekly reviews, action items that carry forward, and AI meeting recaps.

Triggers

Rules watch for pipeline risk and activity gaps, and route the work to the right owner.

Enablement

Track who has been trained on each process, and close the gaps the frameworks find.

AI where it helps

Draft ICPs, personas, sequences and recaps grounded in your workspace — after the process is written, not instead of it.

03 · Impact

Show what the work was worth.

RevOps work rarely gets credit because nobody can say what it was worth. The Impact report says it — in three sections that never blur together.

  1. 01

    What shipped

    Processes adopted, council actions closed, roadmap items delivered. Counts, with no arithmetic.

  2. 02

    Where maturity moved

    Framework scores from first reading to last, so a climb and a spike that fell back look different.

    Six readings climbing steadily from 21 to 25.4.
    Steady climb
    Five readings that jump once, then fall back to where they started.
    Spike that fell back
  3. 03

    What it is worth

    Close rate, deal size, pipeline and retention movements priced against your own annual plan, each with its formula and assumptions shown.

When the inputs are missing, Ascent shows no number rather than a made-up one — and tells you which field to fill in.

Share the report by link with executives and board members who don't have a login.

RevOps Impact — Northpeak SoftwareRead-only · last 90 days
Report section What it is worth: a modelled annual effect of $1,390,300, made up of win rate rising from 21 to 25.4 worth $880,000, gross revenue retention from 89.2 to 92.4 worth $268,800, and pipeline created from $3.1M to $4.25M worth $241,500, each with the formula and its assumptions written out.
From a real Impact report for Northpeak Software, a fictional demo workspace. Every figure shows the plan numbers it was worked out from.

The artifact

What you send upstairs.

A read-only link with no login for whoever opens it, an expiry you set, a CSV alongside it, and a 90-day, 6-month or 12-month window that travels with the link. It prints cleanly too.

Open the sample report
  1. 01 · What shipped

    Records of work done, not estimates.

    Processes adopted, council actions closed and reviews held in the window, plus delivery by month. Counts only — nothing modelled, nothing inferred.

    RevOps Impact — Northpeak SoftwareRead-only · last 90 days
    Report section What the team shipped: 10 processes adopted, 12 council actions closed and 5 reviews held in the last 90 days, 23 roadmap initiatives done, 18 metrics managed, and a bar chart of delivery by month from July to October 2026.
  2. 02 · Where maturity moved

    A line, not a before-and-after pair.

    Average maturity across a fixed cohort of areas, so taking on new work can't read as a decline. Every framework's change is listed — including the one that went backwards.

    RevOps Impact — Northpeak SoftwareRead-only · last 90 days
    Report section Where maturity moved: average score across 12 tracked areas rising from about 57 to 76 between August 13 and September 25, and a table of framework changes from Outbound Efficiency up 30 points to Pipeline Management down 4.
  3. 03 · Still on the table

    The size of the prize, and what it won't price.

    What hitting the targets you've already set would be worth, using the same arithmetic. Then the metrics that moved but have no defensible dollar value — reported, deliberately not priced.

    RevOps Impact — Northpeak SoftwareRead-only · last 90 days
    Report sections Still on the table, showing $1,054,400 modelled annual value of the remaining gaps across win rate, average deal size and gross revenue retention, and Moved, deliberately not priced, listing sales cycle falling from 74 to 61 days and onboarding NPS rising from 31 to 44.

Who it's for

Built for the people accountable for revenue.

RevOps leaders

One system for the diagnosis, the plan, the work and the proof — instead of a slide deck per quarter.

New CROs

A guided first 90 days that ends with a result you can show the board.

Founders and revenue teams

Build the GTM foundation in the right order, so growth spend lands on a process that works.

Start with the five-minute diagnostic.

See your maturity heatmap and the one area to focus on first. Want a hand running it? We offer fractional RevOps support too.

Figures shown are from Northpeak Software, a fictional demo workspace in RevOps Ascent. The report images are from a report the product generated for that workspace, and the dollar figures are the app's own estimates from its plan.

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